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Market Intelligence Module

Market Intelligence Module

Creso.ai’s Market Intelligence Module eliminates guesswork by turning noisy news, hiring, funding, and product signals into a single, scored view of which accounts are actually ready to buy. It maps, dedupes, scores, and operationalizes real-world triggers —delivered into your CRM, inbox, and Creso workspace—so reps know who to contact, when, and with what message.

  • check High-confidence prioritization

    Surface a ranked list of accounts with observable buying triggers (RFPs, funding, tech changes, hiring surges) so reps spend time on opportunities with real urgency—not on cold research.

  • check Actionable context at selling speed

    Every signal includes a human-readable Signal Card, supporting quotes, affected personas, and a one-click pitch primer, reducing prep time and enabling personalized outreach in minutes.

  • check Low-friction operationalization and governance

    Managed connectors, CRM write-back, configurable scoring weights, and full provenance mean RevOps can tune precision, automate workflows, and audit every score without building custom pipelines.

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The Market Intelligence Module is a managed, always‑on signal engine that continuously ingests public and first‑party sources—news, job posts, tech-stack changes, RFP portals, funding trackers, CRM and email activity—and converts those raw events into account‑level intelligence mapped to Creso’s knowledge graph. Events are deduped, classified, and resolved against our single source of truth (250M+ companies, 1.2B people), producing per-event metadata (source, timestamp, confidence, geo) so every readiness signal is traceable and auditable.

Signals are scored and decayed to reflect real buying momentum. Signal Score factors in signal strength, ICP fit, relationship strength, and engagement. The system supports real‑time feedback from reps (Relevant / Irrelevant + outcome labels) that feeds online learning and weekly retrains to improve signal quality over time.

Operationally, the module is delivered as a managed deployment with real‑time write‑back to your CRM and one‑click workflow starters. For AEs it provides a morning Territory Heatmap, Signal Cards, and pitch primers to accelerate outreach; for RevOps it provides configurable taxonomy, audit logs, and CSV/Parquet exports for downstream analytics; for CROs it rolls readiness by territory into forecasting views so pipeline quality is grounded in observable market events—not hunches.

How It Works

1

Managed connectors that fetch public and first‑party signals.

Continuously ingest deltas from prioritized feeds (news/SEC, job postings, RFPs, web/stack fingerprints, funding trackers, CRM/email/first‑party events) with backoff and robots.txt respect.

2

Clean, dedupe, and resolve events against the knowledge graph.

Clean and deduplicate documents, run matching to link every mention to Creso records (company, people) with provenance and confidence scores.

3

Confidence scoring and time decay.

Events are classified into system standard categories (RFP, funding, hiring , tech change, etc.). We then compute per‑event scores and aggregate into Account Readiness Scores.

4

Actionable delivery into CRM, inboxes, and seller workflows.

Deliver ranked heatmaps, Signal Cards, pitch primers and alerts to reps so they know where to work now.